Like much of the country, we’ve been gripped by football fever for the past three months. And while our summer of sport may not have resulted in any silverware, we’re certain next year could bring success with England’s Lionesses qualifying for the Euro 2025 Championship.

Alongside this fantastic news, we’re thrilled to announce our renewed support of the beautiful game with a three-year sponsorship of SEFA Women – the new name for XL Football following their recent merger with Soccer Elite FA.

This freshly forged alliance creates a leading centre for female football in the area, with more girls and young women than ever able to access the very best facilities, equipment, pitches, classrooms and coaches.

Having partnered with XL Football since 2021, we’re excited to be joining them as they kick-off this new era – particularly as we’ll also be maintaining our tripartite relationship with Demelza Children’s Hospice, who will proudly feature on SEFA Women shirts. We look forward to supporting these fantastic local initiatives with whatever their journeys hold next. 

Jon Hall, Group Managing Director, Kent Reliance, said: “Supporting our local community sits at the heart of our offering, so we’re delighted to be continuing our relationship with women’s football by sponsoring SEFA Women, building on the work we already do with grassroots sports across the country.”